Ron Heywood - New-Media Consultant.
Why Does Your Business Need a Website?
The growth of the Internet has seen one of the most significant changes in the history of the economic marketplace, with British consumers now spending over 1 billion pounds a month online.
Having an Internet presence makes your business more accessible to shoppers in the online marketplace. It can be comparable to a Yellow Pages or Local Directory advertisement, making it easy for your customers to find you. In addition the Internet opens up many more possibilities. It allows you to answer some of your customers immediate questions at their convenience and under their terms, and the information can be updated instantly, not just on next publication.
How much will a website cost me?
A fully designed static website can cost upwards of £2,000 [1].
However don't be dissuaded by quotations you may have received in the past which exceed your available budget. Many Development companies work to a narrow remit and their proposed solutions are not always the ideal choice ones for your business at this time.
While the cost of a fully designed static site is very often outside of the available budget for small or start-up business, alternatives are available to suit any budget, from free directory listings to low cost or even free template based sites, which provide quite powerful but easy to use online interfaces to allow them to be updated by novice users.
How Can I Find the Right Solutions for Me?
It can take many years and regular ongoing research to be fully versed in the many facets of the online world. You may be able to get sensible advice from a technically minded friend or relative, but the advice might not be given with a full understanding of the workings of your business specifically, or even the mechanics required of a business operating outside of a cottage industry.
For this reason we have positioned our service to providing a level of professional guidance to allow business to form an online marketing strategy from the ground up.
- We have a background in Business Consultancy for a variety of business sectors to allow us to quickly assess the requirements of your business.
- We will provide full cost/benefit analysis for all of our recommendations.
- We will help you develop a business wide marketing strategy, that will give you guidance on your traditional as well as new media marketing for many years, and remain valid as your business grows.
- We can stay at your side throughout your growth, taking you from directory based listings, free template based sites, through to your first fully designed static site right up to a fully dynamic best of breed E-Commerce solution.
With over 10 years of business and online marketing experience encompassing start-up companies as well as Blue Chip multinationals, you can be assured that our technical expertise underwrites the quality of the advice we offer.